This is a comprehensive event planning and execution for our client Miniso. First part of the event was their global campaign. We secured a truck, custom wrapped the truck, full filming and photography crew along with Brand Ambassadors to go around the New York City to interview people. We planned and executed the logistics flawlessly, and client is very happy with photos and video deliverables as well.
The second event is the grand opening of the flagship store in Soho New York. We also took charge of all aspects of the event, from photography and videography, to food and beverage, from DJ and music, to equipment rentals such as red carpet, etc as well as activities planned for the shoppers. The turnout was phenomenal with larger than expected crowd, we had contingency plans and secured additional staff to do crowd control. It was a great success and client’s local and corporate representatives are very satisfied with the results.